How we create our content

1Purpose and scope

This policy applies to everything Blueink publishes under its own name: articles on our blog, guides, case studies, newsletters, social media posts and the text of our website. It does not cover work we deliver to clients, which follows our quality management system and each client's own instructions.

Our content aims to help buyers of translation and localization services, and fellow language professionals, make better decisions. It is written to inform first and promote second.

2Writing and review

Every piece goes through three roles before it is published:

1. Author. A Blueink team member or an invited subject-matter expert, such as a linguist, project manager or localization engineer, writes from direct experience of the topic.
2. Reviewer. A second person with relevant expertise checks facts, terminology and clarity. Pieces on a specific language, industry or technology are reviewed by someone who works in it.
3. Approver. A member of the management team signs off on the final version, including any claim about Blueink's services, certifications or results.

Authors are credited by role or team unless they ask to be named. Guest contributors are identified as such and follow the same review steps.

3Accuracy and sources

We publish only what we can support. Specifically:

• Facts, statistics and quotations are checked against a primary or reputable source, and linked where one exists.
• We state the date of any figure that changes over time, such as market sizes, prices or regulations.
• Where we give an opinion or a recommendation, we say so, and we separate it from fact.
• We do not copy other publishers' text. Quotations are short, attributed and used with respect for copyright.
• Claims about language quality, turnaround or pricing reflect what we actually deliver, not what we hope to deliver.

4People first, AI second

People are at the centre of what we publish. We use AI tools only where they help, for example to suggest outlines, check grammar or summarize our own notes, and never as a substitute for expertise or judgement.

• Every published piece is written or substantially shaped by a person, and reviewed by a person.
• We do not publish raw AI output, and we verify any fact an AI tool supplies before it is used.
• Where AI has played a meaningful part in producing a piece, we say so.
• We do not enter client files or confidential material into AI tools to produce marketing content.

5Independence and privacy

• Independence. We do not accept payment to publish third-party content or to favour a tool, vendor or competitor. Any partnership or sponsored content is clearly labelled.
• Confidentiality. We never name a client, show a client's work or quote a client without written permission. Examples are anonymized unless the client has agreed otherwise.
• Promotion. Content may mention Blueink's services where relevant. We keep that separate from the advice itself, so readers can tell what is guidance and what is an offer.
• Conflicts of interest. Authors and reviewers disclose any personal or commercial interest in a topic, and the approver decides whether it affects publication.

6Corrections and updates

If we get something wrong, we fix it quickly and openly.

• Factual errors are corrected as soon as they are confirmed, with a short note at the top of the page saying what changed and when.
• Minor fixes, such as typos or broken links, are made without a note.
• Evergreen articles are reviewed at least once a year, and updated or retired when they are out of date. Each shows its published and last-updated dates.

This policy was last reviewed in November 2026 and is reviewed every year.